Memory inheritor

Chapter 4 Negative Emotions

Ignoring the strange looks from others, Wei Hongsi looked at Ji Cheng and said, "President Ji started by talking about 'sincerity,' so I should reciprocate with sincerity. There shouldn't be anything wrong with that, right?"

Ji Cheng turned his head away, only glancing at Wei Hongsi out of the corner of his eye, as if he didn't want to talk to him.

Wei Hongsi didn't care and turned to He Feng: "Manager He, I wrote the report, and it has been reviewed by you and stamped with the company seal."

"I was..." He Feng started to say, then quickly waved his hand, "Let's not talk about that now!"

"So I can disagree, right?" Wei Hongsi asked, staring at him again.

"I...you..." He Feng was speechless.

Lu Jiaqi pursed her lips, suppressing the urge to curl her lips into a smile.

It wouldn't be difficult to produce a new report; it would just take a little more time, but she certainly wouldn't ask for it.

Regardless of who prepared the report for the amusement park, once it was submitted, it represented Zhiwei Technology. As Wei Hongsi said, it bore the company's seal.

Rewriting a report arbitrarily would be tantamount to contradicting oneself, especially given the pressure from the client. If word gets out, it would severely damage the company's reputation.

So when He Feng said he wanted to reissue the report, Lu Jiaqi almost thought she had misheard. It was like eating the company's food and then ruining the company's reputation.

However, since they were not subordinate to each other, she couldn't directly refute them.

Unexpectedly, Wei Hongsi directly rejected his supervisor's opinion, and the key point is that He Feng was helpless.

Lu Jiaqi was naturally pleased with the outcome and had even more confidence in Wei Hongsi's report.

Hearing Wei and He's conversation, Ji Cheng glanced at He Feng, then said to Wei Hongsi, "Engineer Wei, right? Since you also say 'sincere,' let's talk things out. I don't necessarily need your report, do you understand?"

Wei Hongsi nodded: "I know. Even now, it hasn't reached the point where it's absolutely necessary."

Ji Cheng snorted coldly: "It's good that you know."

Wei Hongsi added, "But the cost will be very high."

Ji Cheng frowned, stared at Wei Hongsi for a moment, and said in an unfriendly tone, "What are you thinking?"

Wei Hongsi said very sincerely, "If the analysis commission is entirely handled by President Ji, then I'll say it again: congratulations!"

Ji Cheng leaned back slowly in his chair, a thoughtful expression on his face.

As the client, Paradise Beverages is certainly free to choose not to use Zhiwei's analysis report. Whether they hire another company to generate a new report or skip this step and proceed directly with the GG campaign, it's their right.

The problem is that neither of these two paths is viable.

Paradise Beverages is the largest soft drink manufacturer in China. The launch of new products is crucial to hundreds of millions of yuan in revenue and will significantly impact the company's market value. They have a mature new product launch process that has already been validated by the market. No one dares to neglect something as important as GG's promotion, and the effectiveness analysis stage is certainly not something that can be skipped.

As a leading company in this field, Zhiwei Technology's reports are highly authoritative. With such a report already in hand, even a company with a similar standing in the industry would be hesitant to take on another project.

Therefore, for Ji Cheng, persuading Zhiwei to reissue the report is the best way to solve this problem.

Moreover, he believes the problem lies with Zhiwei, and he prefers to trust the experts and his own team rather than that report.

But seeing Wei Hongsi's calm and composed demeanor, he couldn't help but waver.

More importantly, the other party seemed to be implying to him that this was an opportunity for him.

Seeing that Ji Cheng wasn't angry this time, He Feng looked at Lu Jiaqi on his right, somewhat puzzled.

Lu Jiaqi caught a glimpse of He Feng's probing gaze out of the corner of her eye, shook her head slightly, and didn't want to say a word.

After a moment, Ji Cheng sat up straight and looked at Wei Hongsi: "Engineer Wei, would you mind if we talked alone?"

Wei Hongsi nodded: "No problem."

Ji Cheng then looked at Lu Jiaqi: "President Lu, please help me find a small meeting room."

"Come to my office," Lu Jiaqi said, standing up.

The two people who came with Ji Cheng remained seated, and the other members of the Eight Divisions naturally stayed behind to accompany them.

Seeing the three people walk out of the conference room, He Feng also stood up halfway, but seeing that Lu Jiaqi did not make any response, he thought for a moment and sat down again.

Lu Jiaqi's office is not too far away; it's not very big, but it's big enough.

She led the two inside to sit down, poured them two cups of tea, and then prepared to leave.

"Mr. Lu, let's have a chat." Ji Cheng gestured with his hand, "This is your office, how could I presume to take over?"

"Okay," Lu Jiaqi said with a smile, ignoring the other person's inappropriate choice of words.

Ji Cheng looked at Wei Hongsi: "Engineer Wei, let's get straight to the point. What exactly is wrong with Option B?"

Wei Hongsi said, "According to my analysis, people who have seen Option B will subconsciously experience negative emotions."

"Negative emotions?" Ji Cheng looked puzzled. "What does that mean? Does it mean that people who see that guy will feel unhappy and therefore won't buy it?"

"What Mr. Ji is referring to is negative emotion, which is usually a more direct form of feedback. It's like a movie; some people like it, and some don't. The same goes for GG. The negative emotion I'm talking about belongs to the valence dimension."

Wei Hongsi tried to explain as plainly as possible: "Simply put, people who have seen the BGG proposal may think it looks good on the surface, but subconsciously they may feel it's not good, which ultimately affects their purchasing decision."

Ji Cheng was skeptical: "But many people in our company have seen that guy, and they don't have this feeling."

"That's the problem. Subconscious negative emotions are not subjectively felt, but they accumulate continuously. When they reach a certain level, they manifest as strong resistance and are reflected in words and actions."

"Oh!" Ji Cheng nodded slowly. "So, quantitative change leads to qualitative change?"

"That's one way to understand it."

"Can this situation you described be verified?"

"It's possible, but I don't recommend it. Once a participant develops a negative attitude towards the product, it's like an obsession that's hard to change. Not only will they not buy it themselves, but they'll also spread that idea to people around them."

Although he knew it might be futile, Wei Hongsi still offered an explanation, hoping to minimize the impact. This matter was extremely important to Ji Cheng, and he wouldn't feel at ease without verifying it personally.

"Okay, I understand." Ji Cheng nodded. "So, how does this negative emotion arise?"

Wei Hongsi said, "It's not clear yet. We need to analyze the content of Plan B itself, and I need to obtain authorization."

Lu Jiaqi immediately understood: "President Ji, you need to issue another authorization so that Engineer Wei can use the company's relevant resources."

"Oh, that's a must." Ji Cheng pondered for a moment. "There's not enough time today, let's do it tomorrow morning. I'll sign another contract with President Lu."

Wei Hongsi knew that his claim of not having enough time was just an excuse, and he guessed what he was planning to do, but he couldn't stop him.

However, since Ji Cheng needs to conduct verification, the number of test subjects is limited and far from comparable to the total number of GG viewers, so let him do it.

After the discussion was settled, Ji Cheng took his leave, and Lu Jiaqi accompanied him to the conference room.

Wei Hongsi went straight back to the 16th floor. He sat at his workstation for a while before seeing He Feng return with an unfriendly expression, which surprised him.

Is this guy just sitting in the conference room the whole time?