Chapter 495 Hermès top bag
Chapter 495 Hermès top bag
After the auction started, Jiang Cheng clearly felt that An Xin seemed to be a different person.
Especially the way she looked at Jiang Cheng.
The look in their eyes seemed as if the two of them were not familiar with each other, but were just competitors for being photographers.
Although she gave up the bidding with Jiang Cheng just now, she still nodded politely towards Jiang Cheng and congratulated him on getting the lot.
Soon the second lot appeared on the big screen.
The female auctioneer began to introduce: "The next lot is a Hermès bag, 25 cm, with 18 grams of platinum and accessories 3834, a rare Himalayan Nile crocodile leather diamond Birkin bag, the starting bid is 130 million!"
As soon as this off-white bag came up, it was obvious that the ladies at the scene were a little bit impatient.
Hermès is the king of bags. Every time it produces a crocodile leather bag, a poor crocodile dies.
Although every once in a while there will be a wave of opposition.
However, despite this, it still cannot stop capital and upper-class celebrities from pursuing it.
Women's Hermès bags are just like men's Patek Philippe, they are status symbols.
It is not only full of various purchase restrictions but also very deceptive distribution conditions.
It’s really hard to choose a bag of your own style from Hermès.
But Hermès never bullies ordinary people who don’t have money.
Because we ordinary people have to go through a lot of trouble to buy a basic entry-level bag at a Hermès counter.
When you walk into the Hermès counter and say that you want to buy a Hermès bag, the counter lady will ask you to wait in the next second, saying that it is not in stock now and will let you know when it is in stock.
As for why we have to wait, this is actually the professional code word of their counter sister.
They never say why.
After you ask a few questions, they will start to hint that you have some measures. If you accept, you can speed up the queue and get the qualification to buy their bags.
In fact, what they imply is that they want you to buy their extremely expensive perfumes, clothes, scarves and even sky-high-priced cups, accessories, watches, trash cans and a series of other products.
After you buy these things in a round, and your consumption accumulates to 500,000 to 1 million, you will be eligible to get the first Hermès bag in your life from Hermès.
But even if the basic amount is reached, their bags are not available for you to choose.
Because this level of consumption amount is only the most basic, which means that now you are only qualified to buy the basic model of their Hermès bags, which is the most common leather bag, commonly known as the most basic Pupi bkc.
You can choose one among the ordinary bags.
Just when you think you can finally spend money to get an ordinary bag, the speechless thing will happen again.
Because if you want to take away the first Hermès bag in your life, there is a special condition, and that is the need for distribution.
What is distribution?
Just when you buy this bag, you also need to buy some things besides the bag in their store.
That is to say, you can buy the bag only if you buy it together.
And his distribution also has price standards.
You can’t just buy whatever you want.
Generally speaking, you need to match the goods with more than twice the value of the bag to take away the bag.
Some areas even require 1.5 times more.
In other words, if the price of this ordinary Hermès bag is only 11, then you need to buy other products worth 11 more in their store.
Including this bag, you need to spend a total of more than 22 to take away this bag.
The purchase conditions of this gangster behavior directly isolate ordinary people from it.
So Hermès never bullies the poor, she only makes money from the rich.
Indeed, only the rich can afford this kind of purchase condition.
After several years of pressure from the media and public opinion, Hermès has gradually liberalized the purchase rights of ordinary BKC.
But even if the permissions are released.
It only abolishes the cumulative amount of consumption of 500,000 to 1 million for the first purchase.
Ordinary bags also need to be distributed when you buy them for the first time.
It is impossible to abolish the conditions of distribution.
First, every person who buys a Hermès bag for the first time needs to spend nearly 20 to buy an ordinary Hermès bag.
And when you have purchased three to four ordinary leather Hermès bags in total, you will be eligible to buy a leather color-blocked Hermès bag.
We usually call this kind of bag the color-blocked Birkin.
How do you go to the next stage after purchasing this kind of bag?
It’s still a matter of changing the soup without changing the medicine.
After purchasing a certain number of color-blocked Birkin, you will have the right to buy a rare leather Hermès.
And when you spend nearly 10 million on Hermès, you start to unlock new permissions.
At this time, you will have the authority to order a full-color crocodile skin Birkin bag from them.
And when you spend about 18 million, Hermès considers you to be their basic VIP.
At this time, they will allow you to buy a gradient or color-blocked crocodile bag.
At this time, the counter sister will truly treat you as their valued user.
She will start sending you messages every now and then.
Tell you about their latest new styles and invite you to come and buy them.
Even though these people keep sending you messages, they are actually very arrogant.
As long as you reject their invitation twice in a row, they will never message you again.
And when the amount you buy from them reaches nearly 50 million.
Hermès will let you order an albino crocodile leather bag.
That is Hermès’ top-of-the-line Himalayan Birkin bag.
At this time, the only thing on the auction floor was this bag.
So this is why you can never see good bags in Hermès counters.
In fact, Hermès bags are not expensive.
The reason why it is expensive lies in their distribution mechanism.
The formulation of this mechanism established the Hermès brand and directly laid the foundation for them to only serve the super-rich people.
Because of this mechanism, many people who want to save money usually go to the second-hand second-hand market to buy a favorite Hermès bag.
These Hermès second-hand bags can be found in the second-hand stores of Sakura Country, the buyer shops of Beautiful Country, and the luxury towns of Fat Country.
The starting price of this Himalayan crocodile skin Birkin bag at the auction at this time is 1.3 million.
This price is actually very cheap.
A bag like this can be purchased on the secondary market for only about two million.
But if you buy it at a Hermès counter, you have to spend tens of millions to be eligible to buy such a bag.
Because of this mechanism, many second-hand markets are also very grateful to Hermès.
After all, without their strict distribution mechanism, there would be no booming second-hand market.
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